1. Information We Collect

We may collect the following categories of personal information:

a. Information You Provide Directly

• Full name

• Email address

• Phone number

• Business name and address

• Job title or role

• Project details, service inquiries, or messages submitted through contact or lead forms

• Billing and payment information (processed securely through third-party payment processors)

b. Information Collected Automatically

When you visit our Site, we may automatically collect:

• IP address and general location data

• Browser type and version

• Device type and operating system

• Pages visited, time spent on pages, and referring URLs

• Clickstream data and interaction behavior

This information is collected through cookies, web beacons, pixels, and similar tracking technologies.

c. Information from Third Parties

We may receive information about you from:

• Advertising platforms (e.g., Google Ads, Meta/Facebook Ads) in connection with lead generation campaigns

• CRM or marketing automation tools integrated with our services

• Partner networks or co-registration sources, where applicable

2. How We Use Your Information

We use the information we collect for the following purposes:

• Lead Generation & Delivery – To generate, qualify, and deliver leads to our clients in the roofing and solar industries

• Service Fulfillment – To provide marketing services, project management coordination, and related deliverables

• Communications – To respond to inquiries, send service updates, and communicate about your account or project

• Marketing & Advertising – To send promotional emails, newsletters, or offers (you may opt out at any time)

• SMS & Phone Outreach – To contact you via text message or phone if you have provided your number and consented to such contact

• Analytics & Improvement – To analyze Site usage, improve our services, and optimize marketing performance

• Legal & Compliance – To comply with applicable laws, resolve disputes, and enforce our agreements

3. TCPA Consent & Communications

By submitting your phone number through any form on our Site, you expressly consent to receive calls and/or text messages (SMS) from [Company Name] and potentially our clients or partner contractors, including those made using an automatic telephone dialing system (ATDS) or prerecorded voice, at the number you provide.

• Message and data rates may apply.

• Message frequency varies.

• You may opt out of SMS communications at any time by replying STOP.

• For help, reply HELP or contact us at admin@asburyroofingandsolr.com.

Consent to receive marketing communications is not a condition of purchase. You may still receive transactional or service-related messages even after opting out of marketing communications.

4. Cookies & Tracking Technologies

We use cookies and similar technologies to enhance your experience on our Site. These include:

Cookie TypePurposeEssential CookiesRequired for basic Site functionalityAnalytics CookiesTrack Site usage and visitor behavior (e.g., Google Analytics)Advertising CookiesEnable targeted advertising and retargeting (e.g., Meta Pixel, Google Tag)Functional CookiesRemember your preferences and settings

You can control or disable cookies through your browser settings. Note that disabling certain cookies may affect Site functionality. For advertising cookies, you may also opt out via the Digital Advertising Alliance or Network Advertising Initiative.

5. How We Share Your Information

We do not sell your personal information to third parties. However, we may share your information in the following circumstances:

• With Clients – Lead information you submit may be shared with roofing and/or solar contractors who are clients of Asbury Roofing & Solar, as part of our lead generation services.

• With Service Providers – We share data with trusted vendors who assist us in operating our Site and delivering services (e.g., payment processors, CRM platforms, email marketing tools, advertising platforms). These vendors are contractually required to protect your data.

• With Advertising Platforms – We may share data with platforms such as Google and Meta to run and optimize campaigns on your behalf or ours.

• For Legal Reasons – We may disclose information if required by law, court order, or government authority, or to protect the rights and safety of our company, users, or the public.

• Business Transfers – In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, maintain our business records, and comply with legal obligations. When data is no longer needed, we securely delete or anonymize it.

7. Data Security

We implement reasonable and appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These include encrypted data transmission (SSL/TLS), access controls, and secure data storage practices.

However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data.

8. Your Rights & Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access – Request a copy of the personal information we hold about you

• Correction – Request that we correct inaccurate or incomplete information

• Deletion – Request that we delete your personal information, subject to certain legal exceptions

• Opt-Out of Marketing – Unsubscribe from marketing emails at any time by clicking "unsubscribe" in any email, or by contacting us directly

• Opt-Out of SMS – Reply STOP to any text message to unsubscribe

• Data Portability – Request your data in a portable format where applicable

To exercise any of these rights, please contact us at admin@asburyroofingandsolar.com. We will respond within 30 days of receiving your request.

9. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including:

• The right to know what personal information is collected, used, shared, or sold

• The right to delete personal information we hold about you

• The right to opt out of the sale or sharing of your personal information

• The right to non-discrimination for exercising your privacy rights

We do not sell personal information as defined under the CCPA. To submit a California privacy request, contact us at admin@asburyroofingandsolar.com or call (248) 419-1338.

10. Children's Privacy

Our Site and services are intended for business use by adults only. We do not knowingly collect personal information from anyone under the age of 18. If we become aware that we have inadvertently collected data from a minor, we will promptly delete it. If you believe we have collected information from a minor, please contact us immediately.

11. Third-Party Websites & Links

Our Site may contain links to third-party websites. This Privacy Policy does not apply to those sites. We encourage you to review the privacy policies of any third-party site you visit, as we have no control over their practices.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we do, we will revise the "Last Updated" date at the top of this page. We encourage you to review this page periodically. Your continued use of the Site after any changes constitutes acceptance of the updated policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us:

Asbury Roofing & Solar 361 South St Unit C, Rochester, MI 48307 Email: admin@asburyroofingandsolar.com Phone: (248) 419-1338

This Privacy Policy was prepared for general business purposes. We recommend consulting a licensed attorney to ensure full compliance with applicable federal and state privacy laws, including TCPA, CCPA/CPRA, and any other regulations relevant to your business.